Prada Linea Rossa represents Prada’s athleisure approach, characterized by the most innovative and avant-garde design. The products' contemporary styles combine attention to detail with a high level of comfort; everyday lifestyle and the athletic field.

Extreme performance meets the utmost technological excellence in the new Prada Linea Rossa capsule collection dedicated to the 37th America’s Cup.

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Extreme performance meets the utmost technological excellence in the new Prada Linea Rossa capsule collection dedicated to the 37th America’s Cup.

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Prada Linea Rossa blends the sporty attitude with the contemporary aesthetic of the new Prada Linea Rossa eyewear capsule collection featuring dynamic wraparound design and functional details.

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Discover the new 2024 Prada Linea Rossa advertising style

Prada Linea Rossa blends the sporty attitude with the contemporary aesthetic of the new Prada Linea Rossa eyewear capsule collection featuring dynamic wraparound design and functional details.

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Join our exclusive Marc Jacobs and World Duty Free livestream!

Prepare for an exclusive livestream with Marc Jacobs. Visit the World Duty Free Instagram account on the 10th of April at 12pm GMT to discover Daisy Wild, the newest addition to the iconic Daisy Marc Jacobs collection.
As part of our online livestream event, you will be able to access a QR code via the World Duty Free Instagram page, which, when scanned in-store, can be redeemed for a unique gift when purchasing 1 bottle of Daisy Wild fragrance*.

*Terms & Conditions apply.

One per customer whilst stocks last between 10th April and 30th April 2024. Redeemable in specific World Duty Free stores only. Please visit the Marc Jacobs pop-up counter in World Duty Free at Manchester Airport, London Gatwick Airport, and London Stansted Airport.

Discover Daisy Wild

Join this exclusive livestream

Prepare for an exclusive virtual show with the Marc Jacobs team; visit the World Duty Free Instagram account at 12pm on the 10th of April to discover the story of the brand and their latest fragrance launch: Daisy Wild.
Save the online barcode that will be displayed towards the end of the livestream and redeem it in-person for a set of gifts with your next Daisy Wild purchase*. Find us at the pop-up Marc Jacobs counter in Manchester, London Stansted, and London Gatwick World Duty Free stores.

*One per customer while stocks last from 10 April -31 May. In store only. Offer available at the Marc Jacobs pop-up counters in Manchester, London Stansted, and London Gatwick World Duty Free stores.

Discover Daisy Wild

Bestsellers

A fragrance for the future

Extreme performance meets the utmost technological excellence in the new Prada Linea Rossa eyewear capsule collection. The aerodynamic wraparound design and ultra-light frames come into a powerful color palette inspired by the new AC75 Luna Rossa boat.

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Prada Linea Rossa blends the sporty attitude with the contemporary aesthetic of the new Prada Linea Rossa eyewear capsule collection featuring dynamic wraparound design and functional details.

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Essential and geometric frames reflect a laid-back attitude enhancing minimal and monochrome lines in the new Prada Linea Rossa sunglasses. The slightly wraparound frame features a sporty inspiration enhanced by different lenses colors option.

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